Organic SEO, Pay-Per-Click, On-Page optimization, Keyword rankings, Link Building… What are all these phrases? What do they mean? What is the purpose of them? Which one do I need to implement? We understand what these things are, why you would use them and we can direct you to which ones are worth your time for your specific situation.
Understanding Search Engines
Search Engines like Google look at their ranking as a list of “referrals”. To them ranking your website higher than another website is like giving a referral to one site/company over another. Their whole intention is to give accurate valuable results. Your goal is to get as many “referrals” as possible from them. So how do you improve your rankings without risking getting penalized by Google.
How We Manage the Dichotomy of Improving Your Rankings
Most agencies try to manipulate the search engines to improve your rankings, that can be dangerous. Instead, we understand how the search engines view your website and how to improve their perceptions of your website based on these factors.
It starts with understanding what the search engines are looking for regarding layout. There a fine line between function and form. The users experience is extremely important. From there you have to properly develop the content. This means not only original & quality content, but also delivered in a way that is valuable. Proper on-page optimization not only tells the search engines what keyword phrases your website is important for, but does so in the right way… Not spammy and putting your website at risk of penalization.
Finally, quality links are almost priceless. The ability to create legitimate, quality, one-way inbound links that are industry relevant is crucial to the success of any SEO campaign. We build links that are just that valuable!Sarasota SEO