Strategy Behind Our Press Releases
Our press releases are designed to generate internet buzz while placing your business in a position to be written about and discussed on the largest news websites such as Reuters and the NY Times. We maximize you exposure for both the purpose of driving interest and improving you company website’s credibility.
One piece of information about Press Releases that is often overlooked is that with all the online news sites and sources, your press releases now end up being wonderful content rich citations that link back to your website from other high quality sites!
Purpose of a Press Release
A press release is used to promote a something specific event, accomplishment, achievement or any significant changes or happenings inside r with your business. A press release serves three marketing and promotional purposes:
- It allows you to let the media know about an event so they will hopefully pass it along and share the details
- It help the media to know specifics about your business or organization in hopes that a reporter or editor will see it and write a news article on your business.
- It also helps to promote your business’ appearance on the Internet and be talked about via blogs, websites, social networks, etc.
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