Long gone are the days that you could just declare you were the "biggest", "fastest" or "strongest". We have become trained to instantly question such claims and even go so far as to ignore them. Why? It's actually very simple... The internet!
How many times have you heard the phrase "You can't believe everything you read on the internet" or seen posts, tweets or or photos that end up being fake? We have become a society that now questions everything we see, read or hear.
So how do we effectively market to this generation or create a brand that is trusted by them when they second guess EVERYTHING!?!